Studies have shown that digital transformation can enable rapid business growth, resulting in a 20-30% increase in customer satisfaction and profit gains of up to 50%. In this module you will explore how digital services and applications can help to make your business more efficient, successful and responsive to customer needs.

Studies have shown that digital transformation can enable rapid business growth, resulting in a 20-30% increase in customer satisfaction and profit gains of up to 50%. The Internet has completely altered the way entrepreneurs market their products and interact with their customers. In this module, you will learn the key principles of digital marketing and understand how to use digital communication tools and channels to enhance your online presence and grow your business.

In this module, you will explore how to: compare and contrast e-commerce marketplaces, social media, and dedicated websites; identify combinations that work for your business.